There’s More to Selling Your Home than a “For Sale” Sign In Your Front Yard!

It’s important to know where the Buyers are! These days, more than 90% of home Buyers turn first to the Internet to preview properties. 

Even though Buyers start on the Internet, the vast majority call a Realtor when they get serious about buying. Realtors determine the list of properties to show from listings in the MLS. Without an MLS listing, your home will not be seen by Realtors – and Realtors have your Buyer!

And beware… many times, the types of Buyers that do approach a FSBO (For Sale By Owner) will try to “low ball” the Seller. They assume that the Seller may be desperate to sell, without enough equity in the home to cover the cost of Realtor commissions. They shop around, from one FSBO to another, until they find a Seller willing to bite at a ridiculous offer. Remember: Buyers want to offer you as close to nothing as possible! While that “For Sale By Owner” sign might sound like a good idea, it usually means a different thing to buyers: “Try to steal this one.”

Even if a simple sign in your yard did produce a Buyer knocking on your door, how will you handle the following questions?

“How does your home compare to others like it in this area of town?”

“How did you determine the fair market value of this property?”

“What about financing? Can you help?”

“If I make an offer, who will draw up the paperwork?”

“Why aren’t you using a Realtor? Is there something wrong with the property?”

“Since you aren’t using a Realtor, we can take their fee right off the top, right?”

Selling your home is one of the most important financial transactions you will make in your life. Don’t take risks. Selling your home is nothing like selling a car. Every home is different, and every homebuyer wants to offer you as little as possible. How do you determine the real market value?

Almost all homes are sold using a Realtor. As real estate professionals, it is our job to help you negotiate with all those buyers who want something for nothing. Not to mention preparing your home for sale, marketing it locally and even nationally, and guiding you through the complex paperwork and pitfalls of escrow and closing. Make sure you are really ready to handle all of that before pounding that sign into your front yard. Errors can be extremely costly.

If you must sell your own home, at least let us give you a sense of its true market value. Tell us a bit about your home, and we’ll do a comprehensive Comparative Market Analysis and let you know what it is worth. We can also talk about how our company would market your property – it’s a real eye-opener to find out how much money Realtors spend to sell a home! This is FREE, with no strings attached.